Google Ads is a powerful marketing platform, but it can also be a money pit with the wrong strategy. It is one of the most effective lead generation tools, generating an estimated ₹700 return in profits for every ₹99 a business spends.
Across all industries, the average conversion rate for Google search ads is 4.2%, with survey data showing that this can climb up to 6% for some sectors.
The Google Ads platform is user-friendly, and anyone can set up an ad campaign in minutes. However, better platform management leads to better returns on ad spend and a greater bottom line.
Need help setting up your Google Ads Manager?
Our Google Ads experts set up, monitor and optimize campaigns to send targeted leads to your website and other online properties. Drive advertising revenue while lowering acquisition costs with Thrive Internet Marketing Agency’s Google Ads management services.
From campaign setup to managing creatives, our certified Google Ads specialists help you reach the right audience and drive qualified leads to your website. Our Google Ads management agency gets real results while lowering your cost per lead and increasing ad conversions.
Maximize your advertising budget and leverage the platform to its full potential with Thrive’s Google Ads Management services.
What You Need To Know About Google Ads Manager
To be successful in Google Ads management, you need to understand how the platform works and how to use it to your advantage.
What Are Google Ads?
Google Ads (formerly Google AdWords) is an advertising platform where businesses pay to display advertisements, product listings and video content online.
These ads appear on various Google platforms, such as search results pages, YouTube videos and partner websites, making it easier for prospects to find your business and your offerings.
Google Ads offers brands many ways to be seen:
- Search Network: Ads appear on Google search results pages when users search for keywords related to your business.
- Display Network: Ads are displayed on websites partnered with Google, giving you a wider reach.
- Video Ads: Video ads appear on YouTube before or during a video.
- Shopping Ads: These product listings appear in Google search results when users search for specific products.
How Does Google Ads Work?
The Google Ads platform works through a pay-per-click (PPC) system where businesses pay each time someone clicks on their ad.
However, unlike traditional pay-per-click advertising, Google Ads also considers ad relevance and quality to determine which ads are displayed and in what order.
Ads targeting specific keywords will appear on the search results page when someone searches for that keyword. The more relevant your ad is to the user’s search query, the higher it will rank on the page.
This means that businesses need to strategically choose their keywords and create high-quality ads to see success with Google Ads.
A Google Ads management agency like Thrive can help enterprises navigate the complexities of the platform and ensure ad campaigns are set up for success.
Advertising With Google Ad Manager
Google Ad Manager is a powerful ad management platform for large publishers with significant direct sales. It provides granular controls and supports multiple ad exchanges and networks, including third-party networks, third-party exchanges, AdSense and Ad Exchange.
Ad Manager is the ideal solution if you need:
- A centralized platform to monetize various types of inventory (websites, mobile apps, videos or games)
- Efficiently manage substantial ad revenue from direct deals with buyers
- Utilize third-party networks to compete for advertising space
- Access more detailed reports for in-depth insights
How Google Ad Manager Works
With Ad Manager, you have the flexibility and control to create, manage and report on all your ad campaigns. Here’s a breakdown of the process:
- Define your ad units – the designated locations on your website or app to display ads.
- Generate a unique tag (a snippet of code) for each ad unit to be inserted into your webpage or app.
- The ad tag requests an ad from Ad Manager when a user visits the webpage or app.
- Create orders and line items to manage your transactions with advertisers or buyers of your ad inventory.
- Serve an ad for the request by targeting campaigns to the ad unit. At the time of the request, the Ad Manager selects the most suitable ad to serve.
What Data Can You Access on Google Ad Manager?
Google Ad Manager offers access to an extensive amount of data.
Users can generate reports to analyze performance over weeks, quarters, months or specific date ranges.
Additionally, reports can be sorted based on various dimensions such as Activity, Activity Group, Ad Location, Advertiser, Verticals, Agencies, Salespeople, Ad Sources and bid ranges.
Ready to boost your ad revenue? Thrive’s AdWords management agency can optimize your ad campaigns, ensuring every ad dollar is well-invested in driving qualified leads to your website.
The Two Types of Google Ads Manager Accounts
The free version of Google Ads Manager (GAM) is already impressive, but Google also offers a paid version with additional features and benefits.
Here are the fundamental differences between the two and how your business can benefit from each:
Ad Manager for Small Businesses (FREE)
Google Ad Manager for small businesses is a free ad server ideal for starting enterprises or publishers lacking sufficient resources to invest in advertising.
Here are some key benefits:
- Access to Google’s AdSense network and additional third-party networks
- Optimized for mobile and video ads
- Line item management, forecasting and targeting capabilities
- Historical data
- Customized reporting
- Access to application programming interface (API) for ad trafficking and optimization
Ad Manager 360 (PAID)
Google Ad Manager 360 is a premium service that offers all the features of the standard version, with added capabilities for enhanced ad inventory management and revenue optimization.
Here are some key benefits:
- Direct support from Google
- Access to first-party audience segments
- Advanced video options (e.g., dynamic ad insertion and plodding)
- Ad units with five levels of hierarchy (only 2 for the free version)
- Advanced reporting capabilities, such as data protection reports, data transfer log files, conversion reporting and future sell-through
Not sure which is right for your business? Let Thrive’s Google Ads agency guide you in selecting the best Google Ad Manager account for your unique needs. Get in touch today for a free consultation with our Adwords PPC management specialists.
Ad Manager, AdSense and AdMob: What Is the Difference?
While all three platforms fall under the Google advertising umbrella, they serve different purposes and target different types of publishers.
- Google AdSense enables small to medium-sized publishers to earn revenue by displaying ads on their websites.
- Google AdMob is geared towards mobile app developers and monetization of in-app ad inventory. It allows developers to serve ads in their mobile applications and earn revenue through clicks or impressions.
- Google Ad Manager allows brands to monetize their ad inventory across various platforms, including websites, mobile apps, videos and games. It provides more advanced features for larger publishers who have significant direct sales.
This chart from Google highlights the key differences between these three platforms:
Source: Google
All three platforms work in tandem to help businesses achieve their advertising goals and generate revenue through ad placements. No matter which platform(s) are right for your business needs, Thrive’s Google Ads services can help you manage your ad campaigns with ease.
Why Your Business Needs Google Ad Management
Craft and Manage Highly Engaging Ads That Drive Profits
Mismanaged online advertising can lead to a loss of trust and an audience fatigued by irrelevant or intrusive ads. Users may use ad blockers, depriving you of valuable opportunities to monetize your website traffic.
A Google Ads manager can help you avoid these pitfalls and maximize the return on your investment (ROI) in online advertising.
Here are some compelling reasons why your business needs AdWords PPC management services: